aix x App Growth Summit 2023

(Company) aix's Chief Strategy Officer (CSO), Director Lee Minki, is a growth hacker and data scientist responsible for the company's overall strategic planning and execution, primarily focusing on marketing planning and implementation using AI to increase user engagement, satisfaction, and customer lifetime value (LTV). In addition to participating in panel discussions at the "App Growth Summit 2023," where renowned app marketers from around the world exchange ideas and share information, Director Lee Minki has also contributed a series of articles on app marketing in Japan and Korea.

App Growth Summit is a global mobile app conference for app developers and publishers, attracting app growth experts from around the world to prestigious app marketing-related media events held annually in New York, Germany, Singapore, and other locations. Since its inception in 2018, leading technology companies such as Google, Amazon, and Uber have participated. Through insightful content from app growth experts and a specialized community, the summit aims to continuously support the growth of the world's top mobile app services.

■1st  Mobilize Your Business: Why Mobile Apps Are Essential for Success

In the first article of 2023, we introduce the question of whether businesses need a mobile app.

Mobile apps play a crucial role in modern businesses, offering various advantages such as real-time engagement with customers, personalized information delivery, and serving as effective marketing tools. Consequently, many companies are considering adopting mobile apps. However, it is essential to carefully evaluate whether a mobile app is suitable for every business.

This article provides detailed explanations about the benefits of mobile apps, the costs involved in development, and strategies suitable for businesses, highlighting the importance and considerations for implementing mobile apps.

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