aix partner article published in "Business of Apps," the world's premier app marketing media.

In this article, we will dig deeper into the various facets of Japan’s mobile market—first, its demographic traits and preferred mobile OS, then we will explore key consumer behaviors, as well as market dynamics that have contributed to the market’s remarkable growth and success. By understanding the unique characteristics of the Japanese mobile landscape, businesses can unlock immense opportunities and navigate this dynamic market with confidence. Please check it.