A P P    S T O R E    O P T I M I Z A T I ON

E X O S    H E R O E S

K P I

Enhance Store Visitors’ CVR

S T R A T E G Y

Creatives optimization based on social listening 

and user reaction leads to increase in CVR 

S O L U T I O N S

Analysis of competing and similar games’ creatives

Optimize localization in App Store and Play Store

Design creatives and develop copies that emphasize USP and satisfy local trends